A blog about smells and fragrances, notes and accords, brands and marketing...

Showing posts with label Distribution. Show all posts
Showing posts with label Distribution. Show all posts

Wednesday, January 20, 2010

The Bio, the Bad and the Ugly... some shops go to the conquest of nature!

The trend in perfumery likes to be bio! It is true that many cosmetics offer Cosmebio label for some time. From Kibio to Be.O, through Aïny, Câlinesse, Clé des champs, Ekia or Suzanneaux bains... Not to mention bio make-up, proposed by Couleur Caramel. A wide range of materials to be bio-tiful, preaching wellbeing and naturalness.
Now the perfumes are also getting into it. With an effective but not so simple certification, named Ecocert, pointed out by a logo on the packs. A certification where raw materials, manufacturing process and transformation process are involved. What a program! Honore des Pres, Jo Woods Organics, Patyka, Acorelle, Senke ... Brands are multiplying! To make life easier for eco-client, smart shops have decided to gather all these nice brands under one roof. 3 in particular showed their nose and caught my eye.