A blog about smells and fragrances, notes and accords, brands and marketing...

Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts

Tuesday, July 27, 2010

iPerfumer... smell different!

iPhoners! Sensitive to the world of perfumes, but a little lost when thrown in the middle of a Sephora shop or another point of sales from the selective distribution? Don't panic, the perfumers'company Givaudan created for you 'the' application that will guide you through your future olfactory choices! A solution rather smart, coming at a time when advice is sorely lacking in perfumeries.

Friday, March 5, 2010

Dance of the muses

Spring is approaching, media campaigns with it ...
Fashion, skincare, make-up, perfume ... Brown and blond heads, that would be easily recognized, show their profiles for several leading brands, from all categories.
Here is an outline of these electric associations, for explosive ads, already or soon headlining.

Tuesday, January 5, 2010

Flower by Kenzo, or a walk across poppies

Who has not seen lately the new Flower by Kenzo commercial? A light and melodious music, smiles and insouciance… This commercial comes a bit off of what the brand had used us to, by offering us a breath of cheerfulness and optimism. From tender and melancholic poetry, the japanese spirit was little by little transformed into a bucolic universe, where nature becomes urban and melts into a Parisian scenery.