Martin Margiela... My name is Nobody

The Maison Martin Margiela launched a perfume! Although the secret Belgian designer Mr Margiela has left the Maison a few months ago, his name is now on a bottle of perfume.
The L'Oreal group has decided to buy its fragrance license in March 2008 to launch a perfume with no name ... or rather with no title, as the perfume is called (Untitled).

A license which relies first of all on the objective to develop a luxury image, like the group has done with the Viktor & Rolf license, playing the card of creativity, originality and exclusivity.

Charlotte for Ever... Balenciaga Paris...

Since there was already an article about violets, I decided to plunge my nose once again into this bunch of purple flowers to talk about a new fragrance launch, in your perfumery shelves since early February.
You've probably seen some advertisements featuring a luminous Charlotte Gainsbourg, giving off an aura of calm and delicacy. Well, this is the new Balenciaga fragrance’s campaign.

Sweet things to start the new year

Even if the holiday season is already over, winter is here! From chinked champagne glasses  to mountains of chocolate knowingly savoured, it is time now to slip on sweaters and others in order to warmly tackle the New Year! You may still dream of the sound of crackling embers in the fireplace, of the smoothness of a hot chocolate and of the turpentine smell of the Christmas tree. But don’t worry, some houses of perfumery have thought about the nostalgia which could invade us in this new year beginning, and give us some olfactory jewels, filled up with sweetness.