The 'Grand Prix du Parfum'... and the winner is...

After the Cesars and the Oscars for the cinema, the Fragrance Foundation has pronounced the famous sentence "and the winner is...". Indeed, last thursday, the ceremony of the Grand Prix du Parfum was held. The French equivalent of the Fifi Awards.
For the first time, the votes were opened to the public, and we're pretty happy with it. In the 'we', I mean the Egofacto team. Simply because the perfume 'Jamais le Dimanche' was named best masculine fragrance of the year. A development in which I took part... and with pride please!

Conference "What pedagogy for the perfume?", Paris-Sorbonne, the 1st of February 2010

A conference dealing with the olfactory language was held Monday, the 1st of February, at the Sorbonne, under the artistic direction of the musicologist Marie- Anouch Sarkissian.
On this occasion, Barbara Le Portz, founder of the company Fragrance Intelligence, shared her experience, lived through perfumers companies such as IFF, Quest (now Givaudan) or Créations Aromatiques (now Symrise), and presented her vision of the various languages used to talk about perfume, and the need to confront the olfactory language to other arts.