A blog about smells and fragrances, notes and accords, brands and marketing...

Tuesday, January 5, 2010

Flower by Kenzo, or a walk across poppies

Who has not seen lately the new Flower by Kenzo commercial? A light and melodious music, smiles and insouciance… This commercial comes a bit off of what the brand had used us to, by offering us a breath of cheerfulness and optimism. From tender and melancholic poetry, the japanese spirit was little by little transformed into a bucolic universe, where nature becomes urban and melts into a Parisian scenery.
Here is a small retrospective of the Flower by Kenzo commercials that have soothed us on small and big screens. A definite evolution that goes hand in hand with the times…

2000-2003:

Director: Laurent Chanez
Model: Rachel Kirby


2004-2006:

Music: Martina Topley-Bird - Lullaby
Director: Patrick Guedj
Model: Sophie Nicolas

2007-2009:

Music: The Shanghai Restoration project - Introduction

Director: Patrick Guedj
Model: Shu Qi

2009:

Music: Jil is lucky - The Wanderer

Director: Patrick Guedj
Model: Lika Minamoto

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