A blog about smells and fragrances, notes and accords, brands and marketing...

Sunday, February 7, 2010

Did you fantasize about it? Paco Rabanne did it!

Ladies and gentlemen! Valentine's Day approaches and offers many gifts with purchase, or special sets developed for the occasion!
On the distribution side, Nocibé proposes a bed-night for two for a 59€ purchase. An attractive offer, since it applies to all products and services of the Nocibé points of sales, from cosmetics to fragrances, through the care institute.
On the brand side, from the Cacharel mugs (for a 60€ purchase), to the 'Si' miniature by Lolita Lempicka (for a 80€ purchase, a gift to deserve!), through the pearly powder in its purse by Jean-Paul Gaultier (for a 65€ purchase) and the '1 Million' key ring by Paco Rabanne for the purchase of a 100mL '1 Million' eau de toilette (61.50€); a mechanism that can be summed up in a gift for the purchase of the largest content of the range concerned.
For the Valentine’s Day sets, most of the brands offer the traditional formula of a 30 or 50mL spray with an ancillary product. But the PUIG group launched sets that stand out from the others. Nina Ricci proposes a 'Nina' set, containing a 50mL eau de toilette and a bracelet.
But my special distinction goes to Paco Rabanne, offering 'Kama Sutra' sets, for men as for women! The formula is simple: a 50ml spray of your Paco Rabanne perfume and a small case containing a set of 20 cards, where Kama Sutra positions are presented! It was daring! Well, the brand has managed to play the game, in an audacious and elegantly irreverent way! Are concerned by this sexy and educational offer the ' Black XS' for her and for him and '1 Million' ranges. 

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