A blog about smells and fragrances, notes and accords, brands and marketing...

Monday, April 12, 2010

The 'Grand Prix du Parfum'... and the winner is...

After the Cesars and the Oscars for the cinema, the Fragrance Foundation has pronounced the famous sentence "and the winner is...". Indeed, last thursday, the ceremony of the Grand Prix du Parfum was held. The French equivalent of the Fifi Awards.
For the first time, the votes were opened to the public, and we're pretty happy with it. In the 'we', I mean the Egofacto team. Simply because the perfume 'Jamais le Dimanche' was named best masculine fragrance of the year. A development in which I took part... and with pride please! For those who don't know the brand, take a look on the website ... who knows, a burst of egotism could take you to one of the 7 fragrances of the brand.
Ego put aside, here's a quick summary of the 10 awards given during the ceremony. Champagne bubbles and hands clappings for the lucky winners!

Best private retail fragrance: So Elixir by Yves Rocher
Best media campaign: Miss Dior Cherie L'Eau by Dior
Best design for a masculine fragrance: Only the Brave by Diesel
Best design for a feminine fragrance: Ricci Ricci by Nina Ricci
Best masculine fragrance: Jamais le Dimanche by Egofacto
Best feminine fragrance: Ricci Ricci by Nina Ricci
Marie-Claire public prize: Idylle by Guerlain
Marie-Claire prize: Eau de Gentiane blanche by Hermès
Specialists prize: La XIIIe Heure by Cartier
Perfumers prize: La XIIIe Heure by Cartier

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