Martin Margiela... My name is Nobody

The Maison Martin Margiela launched a perfume! Although the secret Belgian designer Mr Margiela has left the Maison a few months ago, his name is now on a bottle of perfume.
The L'Oreal group has decided to buy its fragrance license in March 2008 to launch a perfume with no name ... or rather with no title, as the perfume is called (Untitled).

A license which relies first of all on the objective to develop a luxury image, like the group has done with the Viktor & Rolf license, playing the card of creativity, originality and exclusivity. Both on the product and the distribution: the perfume is currently only available at Colette and at the Maison Martin Margiela shops. A first step before integrating the traditional selective distribution channels in April.

Minimalism, modernity, simplicity and femininity. Keywords that can describe this new unidentified perfuming object. The composition, created by Daniela Andrier (Givaudan), is built around green notes. Between galbanum and lentisque, the citrus notes can almost recall a cologne. Floral heart notes lie on a soft and sensual musky base note. A beautiful creation, fresh, and different from the usual.
Passionate about the creator? Did you miss the exhibition "Maison Martin Margiela '20 'The Exhibition" at Antwerp in 2008 and in Munich last year? Don’t worry, it will move to the Somerset House, in London, from June 3 to September 5, 2010. And if you're feeling generous, buy the Martin Margiela’s Aids T-shirt: a part of the sales is given to the “Aides” association.